Best AI Translation Tools for Travel & Tourism

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Social media, search engines, and online booking websites have transformed marketing for travel and tourism.

Before the explosion of these platforms, travelers had to work with a local travel agent to find a destination and book their trip.

Today, people can connect with a hotels, tour guides, rental car companies and more anywhere in the world. Consumers are taking their vacations into their own hands and booking trips themselves.

But they learn about destinations and popular attractions by consuming media from global travel brands.

AI tools, like AKOOL, are finally allowing smaller companies to compete in this global marketplace. Small travel agencies and hotels can create demand and reach customers in other countries by using AI translation tools to create localized campaigns for global audiences quickly. 

How Companies Leverage AI For International Advertising Campaigns

The heart of this democratization is the ability to create multilingual marketing campaigns. Before AI tools, companies had to hire a translation company for each target language. The advertisement had to be manually translated into each target language, with a local expert providing cultural nuances that are key to reaching local audiences.

AI translation tools have completely upended that process. These powerful platforms can take a source video and automatically translate the text, audio, and facial movements of the model to match dozens of popular languages. Incredibly, they’re capable of accomplishing this monumental task in just a few minutes.

Enterprises are also turning to AI to personalize their marketing for travel and tourism according to consumer demographics and market segmentation. This allows companies to automatically tailor content for specific sub-groups, high-income consumers, previous travelers, and other segments that may be more receptive to their message.

Finally, popular tools like AKOOL can integrate into existing marketing stacks. This allows companies to automatically post content to their social media channels, update their website, or share advertisements with partnered influencers. This is a huge time saver and force multiplier. 

Benchmarking the Best AI Tools for the Travel & Tourism Industry

Before diving into AI video translation, companies must perform their due diligence. This means assessing each platform for translation accuracy, video quality, realism, and ease of use.

We encourage enterprises to test out each of these platforms for themselves. But, we’ve also done the groundwork. Read on to learn how the world’s most popular AI video translation tools stack up against one another for marketing for travel and tourism.

AKOOL: Industry-Leading AI Video Translator

AKOOL is one of the most trusted AI video translation tools on the market. This professional-grade platform helps companies create hyper-realistic advertisements that look like they were designed by a legacy advertising firm. Companies love this tool because of its incredibly accurate language translation and ability to include cultural nuances in each of its videos.

The platform boasts over 29 different languages. It is also capable of translating in-video text and uses lip-syncing technology to change your actor’s facial movements to sync with the new audio. 

Even more impressive, companies can choose a localized model to serve as an AI avatar, allowing them to personalize their advertisements even more. Consumers love seeing an avatar that looks and sounds just like them. That’s why we rank AKOOL as the top AI video translation tool for enterprise users. 

Vizard.ai: Extensive Video Translation Tool

Vizard.ai is another popular AI video translation tool. It offers users the ability to translate videos in real time and automatically creates subtitles for the target language. In addition, Vizard.ai is capable of cloning the voice of your audio actor—and using the same voice in other languages.

Companies also love the platform’s extensive database of languages. Vizard.ai supports over 100 target languages, which is pretty incredible for an AI tool. 

However, despite the wide range of options found on Vizard.ai, the platform does come with some critical shortcomings. First of all, its voice cloning feature is fairly weak and can produce some unrealistic results. This lack of consistent results makes it a poor option for enterprise clients that rely on professional quality every single time.

Finally, the platform’s video editing tools are lackluster. We found that they create videos with an uncanny feel. This can prevent consumers from being fully immersed in your advertisement, which limits its effectiveness and impact. 

HeyGen: Popular, But Limited

HeyGen is known for its high-quality avatars with realistic movements and facial expressions. In addition, its voice cloning technology is excellent and is a great choice for companies that want to use the same voice and model in all of their localized videos. 

The platform also boasts over 100 stock AI avatars and the ability to customize up to 120 avatars. This offers companies a remarkable degree of flexibility. 

However, users complain about HeyGen’s lack of customer support. Online reviews are filled with unhappy users who had problems using the platform and were not able to reach an agent to fix their issues. This is very frustrating when using a tool with a high price point and such a strong reputation.

In addition, we’ve found issues with the platform’s moderation policies. HeyGen requires that many of their videos go through moderator approval before being processed. This can transform a simple 5-minute translation project into a 5 or 6-hour ordeal. 

Nova A.I.: Great for Collaborative Work

Nova A.I. is another popular enterprise AI tool. Companies have turned to Nova A.I. because it makes collaboration a breeze, allowing members of a team to work together on a video remotely. This seamless collaboration is the brand’s main selling point.

In addition, Nova A.I. allows users to customize logos, text, and color in translation videos. It automatically translates both video and audio to the target language and supports over 100 different languages. 

However, Nova A.I. struggles to capture cultural nuances or translate complex technical content. When we used the platform, we found that it struggled to accurately translate tech, finance, and other technical content that many B2B companies rely on for their advertisements.

It also lacks pre-made templates for custom video creation, which is frustrating for enterprises that want to use the tool for more than just language translation. Finally, it has limited integration into popular marketing tools. This makes it a dealbreaker for companies that want to integrate their video translation software into their existing workflows and tech stack. 

Proven Tips & Common Challenges

The most important tip for success is to choose the right tool. Fortune 500 companies and startups alike turn to AKOOL because of the platform’s:

• High-quality output
• Accurate translations
• Simple user interface
• Limitless customization options

In addition, you’ll also want to test a platform with your existing marketing stack. The best tools can easily integrate into the rest of your marketing tools. This makes posting content on multiple channels, like X.com, Facebook, YouTube, and the company website, seamless.

Despite how far popular translation tools like AKOOL have come, some companies still struggle to create professional-grade advertisements with other platforms. Many platforms struggle with translation accuracy and fail to understand cultural nuances.

We’ve also found that many tools struggle to manage quality control. Either their output is consistently poor quality and not suitable for enterprise use, or the quality of each video translation varies. This is even more troubling since it can give users a false sense of security when the first video is successful.

Finally, many platforms are excellent at translating from English to other European languages. But, they may struggle to translate English into other language families, like those found in Asia and Africa. 

Putting it All Together

Travel & tourism agencies can use these cutting-edge AI tools to reach more customers, generate sales, and boost competitiveness in an international market. In particular, AI is democratizing the travel & tourism industry by helping small and medium-sized companies create global marketing campaigns. 

By using popular translation tools, like AKOOL, companies can translate a single advertisement into dozens of popular languages. This allows them to reach billions of potential customers across the world.

Get started with AI video translation by creating an AKOOL account. You can use your free credits to create your first global marketing campaign. Within minutes, you’ll be able to post a translated advertisement to your social media feed or website.