Best Corporate Video Examples & How to Make Yours

Corporate videos help companies showcase their products, and services, do onboarding, and share testimonials, case studies, or behind-the-scenes content.

Unlike classic videos, they have a stricter format, serve specific people, and are designed for business purposes (marketing, sales, communication). But it doesn’t mean corporate videos should be boring, force employees to participate, or take days to shoot and edit.

Let’s see the examples of the best corporate videos alongside tips on how you can make yours.

What is a Corporate Video in a Nutshell?

Corporate videos are professional video productions created by businesses to communicate important messages to their target audience. These videos serve various purposes, such as promoting products or services, enhancing brand identity, educating employees, or showcasing company culture. 

They are typically used in marketing campaigns, internal communications, training sessions, and customer engagement. 

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With a focus on professionalism and clear messaging, corporate videos are designed to reflect a company's values, goals, and expertise, helping to build trust, increase visibility, and strengthen relationships with clients, partners, and employees.

Best Corporate Video Examples & X Use Cases

1. Company Culture 

Company culture videos showcase a business’s core values, work environment, and the personalities of its employees. 

These videos highlight what makes the company unique, from its mission and vision to the everyday experiences that define the workplace. 

By visually sharing the company’s culture, these videos give potential employees, clients, and partners an authentic look into the organization’s atmosphere, work ethic, and how it aligns with their own values. This helps create a sense of connection and transparency,  building trust with external audiences and attracting individuals who resonate with the company’s culture.

Ahrefs has a company culture video on their “About Us” page which features their employees and how they work at Ahref’s HQ.

Source: https://ahrefs.com/about

Looking for ways to engage remote employees?

2. Product Promotion

Corporate videos for product promotion are designed to showcase a company’s products or services in a compelling and engaging way. 

These videos highlight the features, benefits, and unique selling points of a product, helping potential customers understand how it can solve their problems or improve their lives.

By visually demonstrating the product in use, corporate promotional videos can effectively communicate its value proposition, build excitement, and persuade viewers to take action, whether that’s making a purchase, requesting more information, or visiting a website. They are often used in marketing campaigns, online advertisements, and product launches to drive consumer interest and sales.

Bettermode has a fun and creative product promotion corporate video that shows how their tool solves a main pain point.

3. Client Testimonials

Client testimonials feature real clients sharing their positive experiences with a company’s products or services, highlighting the benefits they've gained and how the company has met or exceeded their expectations. 

By using authentic, relatable voices, these videos humanize the brand and demonstrate its value from the perspective of those who have already benefited from it, which can influence potential clients' purchasing decisions. 

Client testimonial videos are commonly used on websites, in sales presentations, and in marketing campaigns to foster a sense of reliability and encourage others to engage with the company.

Freemius has an engaging video that features their client and their journey with Freemius:

4. Onboarding 

Corporate videos for onboarding are designed to help new employees quickly acclimate to the company’s culture, policies, and expectations. 

These videos typically cover essential topics such as company history, values, key processes, workplace rules, and the tools or software employees will use in their day-to-day tasks. 

Learn how to write a good onboarding script.

Instead of relying on in-person sessions or lengthy manuals, these videos allow new employees to learn at their own pace, anytime and anywhere. This approach not only saves time for both employees and trainers but also creates a more consistent onboarding experience for all new hires, regardless of location.

Here is how we automate employee training or onboarding videos in AKOOL:

5. Behind the Scenes

Corporate videos featuring behind-the-scenes content offer a unique and authentic glimpse into a company’s operations, culture, and the people behind its success. 

These videos give viewers an inside look at how products are made, how teams collaborate, or how day-to-day tasks are managed, often showcasing the human side of the business.

Here is how SUSE shared the process behind their brand refresh with the audience:

Measuring Impact and Refining Your Approach

Some important metrics to track include:

• View counts: How many people are watching your videos, and how does this vary across different channels and platforms?
• Completion rates: Are viewers watching your videos all the way through, or are they dropping off at certain points?
• Engagement: Are viewers liking, commenting on, or sharing your videos, and what types of reactions and feedback are you seeing?
• Click-through rates: Are viewers clicking on calls-to-action or links within your videos to visit your careers page, apply for jobs, or take other desired actions?

Get a sense of which videos are performing well and resonating with your target audiences, and which may need to be refined or optimized for better results.

Make Top Quality Corporate Videos

Creating high-quality corporate videos that drive real results requires a bit of time and the right tools. That's where AKOOL comes in.

AKOOL makes it easy for companies of all sizes to create, distribute, and measure the impact of their corporate videos at scale. With AKOOL, you can:

• Easily create professional-quality videos with customizable templates, branded graphics, and AI-powered editing tools
• Use AI and machine learning to optimize your video content for maximum engagement and conversion with features such as AI Avatar and FaceSwap.
• Track key metrics and gather actionable insights to continuously refine and improve your video content and overall recruitment marketing strategy

Translate your corporate videos into any language in minutes:

Create your AI avatar to do corporate videos for your:

Whether you're just getting started with corporate videos or looking to update your existing ones, try AKOOL.