Case Studies
Finisterre Expands Global Reach with Akool’s Video Translation Technology

Overview

‍Finisterre, a UK-based outdoor apparel company known for its sustainable and weatherproof clothing, partnered with Akool to localize their digital content using Akool’s Video Translation technology. This collaboration enabled Finisterre to connect with environmentally conscious customers across Europe, sharing their brand story and product benefits in multiple languages.

Challenge

‍As Finisterre expanded into European markets, the need to effectively communicate their values and product features to non-English-speaking customers became essential. Traditional video localization methods were time-intensive and costly, limiting their ability to create regionally relevant content at scale. The company needed a solution to translate product videos, brand stories, and marketing campaigns efficiently while maintaining their authentic voice.

Solution

‍Finisterre leveraged Akool’s Video Translation technology to streamline their content localization process. Key aspects of the solution included:

  • Multilingual Product Videos: Translating product showcases into French, German, and Spanish to highlight technical features and sustainable practices.
  • Localized Campaigns: Adapting marketing videos to resonate with regional audiences, preserving Finisterre’s tone and authenticity.
  • Fast Turnaround: Automating video translation to reduce production timelines and costs, allowing for rapid market launches.

Results

  • Enhanced Global Reach: Finisterre successfully engaged new customers in France, Germany, and Spain through localized content.
  • Increased Engagement: Translated videos saw higher view and click-through rates compared to English-only content.
  • Operational Efficiency: The automated translation process saved time and resources, enabling the team to focus on creative strategy.

Takeaway

‍The partnership between Finisterre and Akool demonstrates how AI-powered solutions can empower sustainable brands to expand their reach. By using Akool’s Video Translation technology, Finisterre effectively communicated its mission and products to a broader audience, strengthening its position as a leader in ethical outdoor apparel.