Overview

‍Tegut, a German supermarket chain recognized for its dedication to organic and sustainable products, collaborated with Akool to launch a limited-time Sustainability Ambassador Campaign. Powered by Akool’s Streaming Avatar Technology, this campaign offered customers an interactive and educational experience, aligning with Tegut’s commitment to promoting eco-conscious shopping.

Challenge

‍Tegut sought to engage customers in a meaningful way during a short-term campaign to highlight its sustainability efforts. The goal was to provide easily accessible information about eco-friendly practices and products without overextending resources or requiring long-term operational changes.

Solution

‍For the duration of the campaign, Tegut deployed Akool’s Streaming Avatar Technology to create digital Sustainability Ambassadors. These avatars were featured in select stores and on Tegut’s website, providing:

• Sustainability Education: Information about product certifications, sourcing, and environmental benefits.
• Interactive Guidance: Real-time responses to customer queries on how to shop sustainably.
• Localized Relevance: Tailored insights for regional products and initiatives.

Results

• Engaged Shoppers: Customers appreciated the opportunity to learn about sustainable shopping through a fresh, interactive format.
• Short-Term Impact: The campaign successfully raised awareness about Tegut’s organic and sustainable offerings during the limited timeframe.
• Valuable Insights: Tegut gathered data on customer interactions, informing future strategies for digital engagement.

Takeaway

‍The limited Sustainability Ambassador Campaign, powered by Akool’s Streaming Avatar Technology, demonstrated how short-term initiatives can make a lasting impression. Tegut effectively showcased its values and strengthened its relationship with eco-conscious customers while exploring innovative ways to engage audiences.