Video Marketing Tools For Creators & Enterprise Teams

What do Pinterest, Facebook, Instagram, TikTok, YouTube, and Twitter (or whatever it's called now) all have in common?

These are the social media platforms where content creators and enterprise teams are killing it with video marketing!

Indeed, 90% of marketers agree that video has helped increase their brand awareness.

As more brands build their online presence, the need for good video marketing tools is skyrocketing. That’s why we’ve reviewed the top video marketing tools for creators and enterprise teams. 

But first, let’s look at why your team needs a video marketing tool like what AKOO

Why You Need a Video Marketing Tool 

Creating professional videos, such as branding videos for your online audience or training videos for your employees, can be a lot of work. 

First, you need a willing person to be in your video. Next, you need to plan a time that works for you and the person being filmed. Then, you need to cross your fingers and hope you get a good take, so you can spend hours editing it before marketing your video to your audience.

Needless to say, video content creation can be challenging, which makes video marketing tools like avatar generators a necessity. 

These kinds of tools can also help your team: 

• Save time: Start with a script and let the AI-enabled tool generate a realistic video.
• Save money: Who doesn’t need to save money in their marketing budget these days? With avatar-generating tools, you can save money on production, editing, and hiring talent by changing faces with AI.
• Create consistent branding: Consistent branding can help make your content more recognizable.
• Create language-accessible content: Need to create content for various target audiences? AI avatar generators can generate audio and dub it in multiple languages and dialects. No translator required!

Necessary Features of Video Marketing Tools

In the past few years, artificial intelligence has exploded and changed nearly every aspect of marketing. From AI avatars to thoroughly editing videos in just minutes, AI makes creating a video from scratch a breeze.

And, because it’s so simple, the best video marketing tools are AI-enabled. But AI isn’t the only feature of a good video marketing tool. You’ll want a video tool that is: 

• Intuitive and easy-to-use
• Affordable
• Compatible with your device or operating system

You’ll also want a video editing tool packed with editing options, like video translation and face swapping. Let’s face it: As a marketer, you have too many things to do other than switch between limited editing apps to finish a project. (Side note: AKOOL offers personalized video, too, which means you can create custom sales emails!)

Let’s look at three video marketing tools perfect for any creator and enterprise team.

Three Video Marketing Tools for Creators and Enterprise Teams

AKOOL

AKOOL is a leader in the Gen AI API video editing space. This tool is perfect for creators and enterprise teams, especially those who want to create their own branded (and realistic!) avatars. 

Use your own photo or a template to create an avatar for your brand. And, using your voice or an AI-generated voice, your avatar can talk to your audience with natural language and realistic facial expressions. No time to plan and shoot a video? No problem. With AKOOL, you can create a video from a text input in just minutes. Just choose your avatar, select your target language, and let AI do the rest.

Core features of AKOOL:

• Advanced voice cloning capabilities
• Natural-sounding avatars with vocal emotion
• Image generator, background change, face swap, and personalized video

Price: 

Video editors can use AKOOL for free for up to a minute and a half of video, or they can upgrade to a paid subscription plan. Professional plans start at $56 a month.

Synthesia

Synthesia is another good video marketing tool. Its AI capabilities allow users to generate video from text scripts in minutes. Users can also create customer avatars for their video projects or use any of the 160+ templates available. 

If you plan to use Synthesia, just be aware: some users find their avatars' voice does not properly sync with their audio like other tools do. This can cause some frustration for video creators.

Core features of Synthesia: 

• Wide selection of templates for various marketing projects
• Over 160 avatar templates
• AI-enabled video editing

Price:

If you plan only to edit 36 minutes of video a year, you can use Synthesia for free. Otherwise, you’ll need a subscription plan. Subscriptions start at $22 a month.

HeyGen

If you’re strictly looking to create avatar-centered content, HeyGen is a great marketing tool. HeyGen allows users to create an instant avatar from a quick webcam picture, a photo-generated avatar, or a studio avatar from their vast library of templates. 

And, like AKOOL, if you don’t have time to shoot your content, simply write a quick script, enter the text, and let HeyGen generate the video for you.

Although HeyGen is a decent video marketing tool, if you’re a beginner in the marketing world, you might find the tool a bit too complex. Remember, there are HeyGen alternatives on the market that might be a better fit.

Core features of HeyGen:

• Text-to-speech capabilities
• 4K video resolution
• Vast library of templates and avatars

Pricing:

Users can use HeyGen for free. However, for more editing and video features, a subscription is required. Subscriptions start at $24 a month for the Creator plan.

Level Up Your Tech Stack with Video Marketing Tools

As a marketing professional, if video marketing tools are your friend, AI-enabled video marketing tools are your besties. Whether you need to create a custom avatar to market your brand or you want to showcase your employees but they lack the time for filming, video marketing tools like AKOOL can save your team time and money. 

Plus, you’ll create a fully edited and professional video every time. Ready to try it for yourself? Try AKOOL today!