Make Custom Messages at Scale With This Video Marketing Automation Tool

As a digital marketer or salesperson, you know that consistent lead flow is the backbone of ROI. But with lead costs skyrocketing and competition getting tougher, marketing and sales teams have to constantly refine their workflows to turn those leads into paying customers.

Let’s be honest—it’s no walk in the park. 

Most teams find themselves stuck in the grind of sorting through potential leads, trying to pinpoint the ones with real buying intent. It’s tedious, it eats up your time, and it’s a serious pain point for anyone in digital marketing or sales.

The quickest path to generating high-intent leads and turning them into clients is through video marketing automation. That’s why AKOOL is proud to announce our Personalized Video tool. It’s a mini marketing automation tool for sales teams to create customized messages and send to thousands of email addresses. 

Let’s take a closer look!

Why You Need to Use Video Marketing Automation for Advertising Campaigns

As a consumer and digital marketer, I love personalized video marketing campaigns. When it comes to moving people deeper into the sales funnel, video marketing is a necessity. Personalized video content is by far the most effective way to engage with your audience.

No matter what you’re doing—whether it’s driving sales, nurturing leads or building brand loyalty—personalized videos can move the needle.

Here’s the catch: creating custom video messages for thousands of potential clients or customers isn’t really practical if you’re doing it manually.

Imagine a world where you can create videos with multiple avatars and address your audience personally with just a few clicks of your mouse.

That’s where video marketing automation comes in. With the right tools, you can streamline video creation and distribution processes, allowing your team to maintain personalization while scaling up production. This means more consistent messaging, faster turnaround times, and better ROI—all without the headache of manual work.

What Are Personalized Videos and Why They Matter

Personalized videos go beyond generic marketing. They integrate dynamic data—like a recipient’s name, company, or even purchase history—into the video content itself, making your messages feel uniquely relevant. 

And it’s not just about the novelty; personalized videos deliver real results, with studies showing higher engagement rates and improved conversion rates across the board.

Think of it this way: instead of blasting out a one-size-fits-all video, you’re creating content that feels like it’s been tailored specifically for each viewer. That’s the kind of experience that sticks.

How Video Marketing Automation Works with AKOOL

AKOOL’s brand new personalized video is one that’s not only simple and easy to use, but it’s highly effective. 

Once you’ve built out your list of leads or subscribers—you need to figure out how to turn those leads into loyal customers or clients.

Typically, marketers and sales teams would just try to identify which leads to send personalized emails to. However, when you pair a tool like AKOOL—it gets a lot easier. But these days, no one likes to read a ton, instead they’d rather watch a short video. 

Unlike other personalized video tools that aren’t scalable—AKOOL allows you to create millions of personalized videos with just one upload.

How does it work?

Sending Personalized Videos at Scale Easily

Here’s a simple four-step process to create personalized videos.

1. Upload your video. You can also create a Realistic Avatar video using AKOOL’s platform, but if you already have a video—you can upload that.

2. Once the video is processed, you can set your variables. You can customize it based on different types of personal identifiers, like their name, company name, role and even more. Just click “Set Variable” next to your campaign and you should see this.

3. As the third step, you’ll want to click “Download Excel”. Once you download the Excel sheet, it’ll look like the screenshot below.

4. Last, you can customize the personalized video even further. For example, if you want to change voices—you can download the file and get the link from AKOOL. Not only that, but you can swap faces using AKOOL’s platform, so the content doesn’t get stale.

Once you have the information from your leads inside an Excel file, you’re well on your way to creating thousands, or even millions of personalized video sales or marketing emails.

You can sign up to check out how easy it is to scale your lead generation here.

Scaling personalized video production doesn’t have to be overwhelming. As you can see above, AKOOL’s automation tool is designed to handle high-volume campaigns effortlessly:

• Effortless Customization: Set up templates that are easily customized for different audience segments, making sure that each viewer gets a message tailored specifically to them.
• Boost Engagement and Conversion: Personalized video campaigns typically see higher click-through rates and engagement compared to static content, making it easier to turn leads into customers.
• Easily Send Personalized Videos: Once you’ve created the personalized videos, you can send them from AKOOL’s platform. Just make sure you have the Excel file of the variables you’ll be using, such as email address and the subject line.

Of course, when it comes to marketing and testing out new tools, you need to figure out ways to optimize campaign performance.

Optimizing Video Marketing Automation Campaign Performance with Analytics and Insights 

When you’re making decisions about whether to continue with a specific campaign or not, you need to have key performance indicators to measure.

As someone who’s worked in the digital marketing field, I’ve found a few tricks you can use to see how video marketing automation performs.

Measure What Matters

To truly understand how well your personalized video campaigns are performing, it’s crucial to track key metrics. AKOOL’s platform offers detailed reports on:

• View Duration: Knowing how long viewers watch your videos helps you identify drop-off points, giving you clues on where your content might lose engagement. For example, if most viewers drop off after 20 seconds, it’s an indication that your call-to-action (CTA) should be introduced earlier.
• Click-Through Rates (CTR): CTR measures how effective your videos are at driving viewers to take the next step, whether that’s visiting a landing page, signing up for a demo, or making a purchase. Analyzing CTR alongside view rates can reveal whether your CTA is compelling enough or needs adjustments.
• Conversion Rates: Beyond clicks, conversion tracking shows you how many viewers take meaningful actions, such as completing a form or making a purchase. This metric directly ties your video performance to ROI and is crucial for assessing the success of your campaigns.

Audience Segmentation Insights

Analytics don’t just measure overall performance; they also provide insights into how different segments of your audience are engaging with your content. For example, you can compare how well personalized videos perform with different audience segments—like returning customers versus new leads. This granular data enables you to tailor future campaigns to specific segments, maximizing engagement and conversion.

A/B Testing and Optimization

You can easily set up A/B tests to experiment with different video elements—such as varying video length, CTA placement, or messaging style. The data from these tests allows you to fine-tune your videos for better results. For instance, you might discover that videos with shorter intros lead to higher engagement or that certain personalization elements, like using a viewer’s name, significantly boost conversions.

Dynamic Reporting and Dashboards

AKOOL’s platform provides customizable dashboards where your team can track performance across multiple metrics in one place. Dynamic reports can be tailored to focus on the KPIs that matter most to your goals, whether it’s engagement, lead generation, or brand awareness. Having all this data at your fingertips makes it easier to adjust strategies quickly, leading to more effective campaigns.

Want to Put Video Marketing Automations to the Test?

Personalized video marketing doesn’t have to be a daunting, time-consuming process. 

With AKOOL’s powerful video marketing automation tool, you can create tailored messages that resonate with each recipient—all at scale. From streamlined production to advanced analytics, AKOOL has everything you need to optimize your campaigns and boost your ROI.

Why wait? Start scaling your personalized video marketing today. Sign up now and discover just how easy it is to turn leads into loyal customers with AKOOL. Let’s take your campaigns to the next level.