The Best AI Text to Video Generators

AI text-to-video generators are an exciting form of generative AI. These platforms have democratized the world of video production, allowing individuals and marketing professionals to create stunning videos that accelerate lead generation, all without any specialized skills.

Enterprise marketing departments and content marketers are flocking to these cutting-edge AI tools to create highly engaging content for a fraction of the price of hiring a studio and team of video production professionals. 

In addition, the cheap price and quick turnaround time allow companies to create more content without breaking the budget and rapidly translate content into multiple languages.

However, many of our clients report having difficulty creating engaging video content from basic text without spending a lot of time and effort to refine the product. Even the best platforms require a user learning curve to understand how to prompt and guide the tool. 

That’s why AKOOL recently announced the release of our Personalized Video tool, complementing our traditional text-to-video tool. It allows you to upload a short video of yourself or another model—and then use text instructions to adjust your script, imagery, and other details. 

This marketing automation tool also allows users to rapidly scale demand generation by creating customized messages for individual demographics and clients. 

Assessing the Best Video Generators

The AI video generation market is extremely competitive, and there are an endless number of generative AI platforms to choose from. This guide is designed to help marketing and content creation professionals select the best platform for business use.

Business-oriented platforms typically come at a higher price than their low-budget, basic competitors. However, they give professionals the customization options and high resolution they require to create authentic advertising campaigns that resonate with consumers.

Before selecting a tool, enterprise customers should pay special attention to the platform’s customization options, video resolution, realism, built-in translation features, ease of use, and compatibility with other tools in their existing marketing tech stack.

1. AKOOL’s Personalized Video Tool: The Best Video Generator

While AKOOL’s Personalized Video tool has only been on the market briefly, it’s already making a huge splash with content creators looking to boost lead generation and use generative AI to strengthen their sales funnel.

AKOOL’s Personalized Video tool is an update to the traditional text-to-video platform, which was already highly regarded among enterprise marketing teams. Users can select traditional text-to-video options, or upload a video of themselves to rapidly create personalized videos for cold emails, sales presentations, and other lead-generation activities.

Clients love the fact that they no longer have to spend an excessive amount of time creating custom videos for individual audiences. In addition, the marketing automation tool makes it easier to create more engaging content that effectively transforms readers into warm sales leads.

In addition to the platform’s wide range of customization options, AKOOL’s platform creates ultra-realistic, professional-grade videos that can be translated into any language—and uploaded to most marketing platforms in your existing tech stack. These benefits are why Personalized Video is one of the best AI text-to-video generators out today.

Finally, many of our enterprise clients also integrate AKOOL’s Face Swap Tool into these campaigns. That’s because teams can use face swap technology to change models and quickly localize the speaker to their audience, no matter where they live or what language they speak. 

2. Runway: Extensive Stock Library for Eye-Catching Campaigns

Runway is another great choice for enterprise marketing teams searching for a new generative AI platform. The platform allows companies to create professional-grade videos and automates the script-writing process. Users can choose from text-to-video, image-to-video, and video-to-video options according to their needs. 

In addition, users can choose from the platform’s numerous versions and individual AI tools, which gives marketers a seemingly limitless number of options. This includes AI avatar creation and original audio for your videos. 

Runway also lets users choose from over 30 unique video styles, according to their vision, brand identity, and consumer base. Finally, companies can use 15-30 reference images from previous campaigns to train their Runway’s custom style generator, ensuring that videos match their brand identity. 

3. HeyGen: A Dynamic AI Video Solution

HeyGen is one of the most well-known AI platforms on the market. The video editing tool is perfect for complex projects that would otherwise require large teams of editors to accomplish.

The popular platform also has a robust stock media library and over 120 customizable avatars for users to get started. However, the platform is relatively expensive given its 5-minute video cap, which is a major limitation for enterprise teams that need a more capable video production tool.

HeyGen also comes equipped with a competitive text-to-video tool capable of creating professional quality AI videos with a basic prompt. Unfortunately, they do not offer the ability to rapidly create personalized videos like AKOOL. 

4. Synthesia: Powerful Tools for Professional Content Creation

Synthesia is another ultra-popular AI platform used by social media users and professional marketers alike. The tool is particularly beloved for its 150+ AI avatars, all of which are ethnically diverse and can be used for localization campaigns. In addition, enterprise clients have the option to create custom AI avatars.

Users can also use the platform for text-to-video creation, voice cloning, and automatic language translation. 

Despite these benefits, Synthesia suffers from its lack of stock image options and a lack of realism in its AI avatars. Many professional clients remark that their AI avatars are uncanny and prevent viewers from becoming immersed in their content. They also struggle to match speech patterns and present natural human expressions.

Finally, with Synthesia it can be difficult to scale your marketing campaigns because each video must be produced manually. Hopefully, the company will eventually offer the type of personalized video automation tool that makes AKOOL such an attractive option for busy corporate marketing teams. 

5. InVideo: Social Media Made Simple

InVideo is an exciting AI video tool that recently made the jump from social media only, to generalized AI video. The platform enables users to create eye-catching videos and social media content with a relatively gentle learning curve. 

In particular, InVideo comes with a powerful text-to-video tool, endless custom templates, and effective video editing capabilities. The platform’s most vocal advocates point to its 5,000 templates and quick turnaround time as major benefits. Novice users can create a short advertisement or product demo in minutes using a template. However, learning how to customize videos on the platform will take time.

InVideo also makes social media content creation a breeze, coming equipped with cropped templates for each platform—ensuring you never have to individually edit a video for different platforms. 

Unfortunately, InVideo does have a reputation for slow rendering and exporting—which can slow down the creative process. Many users also report errors during exporting, a frustrating time delay, and repetition. Finally, InVideo comes with a 50-line cap for text inputs and scripts. This can cause issues for enterprise clients seeking to make longer videos with substantial scripts and talking points. 

Selecting the Right Platform for Your Company’s Needs

Whether your company is dipping its toes into the world of content marketing or is going all-in on web content for lead generation and future growth, your team can benefit from text-to-video platforms like AKOOL. These revolutionary AI platforms enable firms to rapidly scale their marketing efforts and reach new customers without a bloated budget or huge team. 

Create an account and try out AKOOL’s cutting-edge Personalized Video tool today to jumpstart lead generation and discover the potential of generative AI.