Overview

To celebrate the Moon Festival, Häagen-Dazs Taiwan launched a creative and engaging campaign to promote their signature ice cream mooncakes. Leveraging Akool’s FaceSwap tool, they offered customers a unique way to connect with the brand: the ability to swap their faces into themed visuals featuring Häagen-Dazs mooncakes. This interactive campaign resonated deeply with audiences, combining cultural tradition with modern, playful technology.

Challenge

Häagen-Dazs Taiwan sought to stand out in the highly competitive Moon Festival market, where brands often focus on traditional themes. They wanted to create a campaign that was not only culturally relevant but also innovative and memorable. The goal was to drive engagement, increase awareness of their mooncake offerings, and strengthen emotional connections with their audience.

Solution

Häagen-Dazs partnered with Akool to integrate the FaceSwap tool into their campaign. The tool allowed users to:

1. Personalize Campaign Visuals: Participants could upload their photo and instantly see their face swapped into creative visuals featuring Häagen-Dazs mooncakes and festive elements, such as lanterns and traditional designs.
2. Share Customized Content: Users were encouraged to share their personalized visuals on social media, turning them into brand ambassadors and amplifying the campaign’s reach.
3. Celebrate Cultural Relevance with a Twist: By incorporating face-swapping technology into a Moon Festival campaign, Häagen-Dazs blended traditional cultural celebration with modern digital engagement.

Execution

Häagen-Dazs promoted the FaceSwap feature through their website, social media platforms, and in-store marketing. Customers could access the feature online by uploading their photo and choosing from a selection of Moon Festival-themed backgrounds. The tool processed the images in seconds, delivering high-quality, shareable visuals.

To boost participation, Häagen-Dazs incentivized users with discounts on mooncakes and entries into a prize draw for those who shared their customized creations on social media.

Results

• Increased Engagement: The campaign generated over 50,000 user interactions during the Moon Festival period, with thousands of personalized visuals shared online.
• Boosted Sales: Häagen-Dazs saw a 6% increase in mooncake sales compared to the previous year, driven by the campaign’s widespread social media exposure.
• Strengthened Brand Loyalty: Customers appreciated the fun, interactive element of the campaign, which deepened their connection with the brand and enhanced the festive spirit.
• Amplified Social Media Reach: The shareable nature of the FaceSwap tool helped Häagen-Dazs reach a wider audience, generating significant buzz and excitement around their mooncakes.

Conclusion

Häagen-Dazs Taiwan’s use of Akool’s FaceSwap tool brought a modern, interactive twist to a traditional festival. By engaging customers with personalized, shareable content, the campaign successfully boosted sales, increased brand visibility, and left a lasting impression on audiences. This innovative approach demonstrates the power of combining cultural relevance with cutting-edge technology to create meaningful connections with consumers.